Today we welcome Lauren Marturano to the podcast. Lauren is the founder and CEO of Zinnia, a software company that helps businesses plan in-person events such as offsites, client dinners, and more.

Lauren began her career at Microsoft as an Enterprise Account Executive before joining Salesforce and eventually leaving corporate life to pursue entrepreneurship. Now, Lauren is getting ready to close a seed round that will help grow Zinnia’s team and product.

We cover several topics with Lauren, including why…

  • Taking a 90% pay cut to pursue entrepreneurship was worth it.
  • Being an Entrepreneur-in-Residence at Atlanta Ventures helped Lauren launch Zinnia.
  • Zinnia became a travel agency.
  • Hypothesis-driven development helps keep product & sales aligned.
  • Enterprise sales budgets are so resilient in economic downturns. 

…as well as what’s next for Zinnia in 2023, and more.

Please enjoy this conversation with Lauren Marturano.

 

William Bissett is the owner of and an Investment Advisor Representative of Portus Wealth Advisors, a Registered Investment Adviser. Registration does not imply a certain level of skill or training. Opinions expressed on this program do not necessarily reflect those of Portus Wealth Advisors. The topics discussed and opinions given are not intended to address the specific needs of any listener.   

Portus Wealth Advisors does not offer legal or tax advice, listeners are encouraged to discuss their financial needs with the appropriate professional regarding your individual circumstance.  

Investments described herein may be speculative and may involve a substantial risk of loss. Interests may be offered only to persons who qualify as accredited investors under applicable state and federal regulation or an eligible employee of the management company. There generally is no public market for the Interests. Prospective investors should particularly note that many factors affect performance, including changes in market conditions and interest rates, and other economic, political or financial developments. Past performance is not, and should not be construed as, indicative of future results. 

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