Today we welcome Dmitry Norenko, CEO and founder of upSWOT, to the podcast.  Dmitry and the team at upSWOT have been hard at work building a platform to help small and medium sized businesses (SMBs) make better decisions based on insight, personalized advice, and cashflow insights from within their banking portal.

Dmitry and his team moved to Charlotte back in the summer of 2020.  Originally from Ukraine, they had moved out to California to take their business through an accelerator program on the west coast.  But upon completing those and being thrown full force into a pandemic, they relocated to Charlotte to continue what they started.

Dmitry originally reached out to me in August 2020 – I remember asking him how he was holding up in the humidity!  Needless to say it was a little bit of a shock to his system.  But he and his team haven’t let that stop them.  He immediately jumped into a demo of the software to show what they had been building and how impactful it can be for SMBs – and by extension the banks who service them.

Over the last 2 years, the team has refined and expanded the offering and experience phenomenal growth.  They are now working with over 50 financial institutions – and this includes Mastercard.

Sitting down with him in this podcast interview was great as we were able to talk about the business.  I love his comment that “he is his company and his company is him”.  You’ll listen to him in this podcast and realize that means it is high energy, focused, and impactful.

I really enjoyed listening to him to talk about the cultural differences between building success in the US versus back home in Ukraine and in eastern Europe. He dives further into how he became different through a book he read at age 10.  The book, written by Theodore Dreiser, talked about a guy who kept trying and failing before he created success.  It obviously stuck with Dmitry because about 5 minutes before this story he said, “by making mistakes we become better.”  They are definitely getting better.

Listen to the rest of the podcast with Dmitry and learn about him and the company they’ve been building.  Learn how he wants the success of his company to change the cultural differences about success in the Ukraine.  And learn how they are going to continue to make mistakes on their way to building a successful company.

 

William Bissett is the owner of and an Investment Advisor Representative of Portus Wealth Advisors, a Registered Investment Adviser. Registration does not imply a certain level of skill or training. Opinions expressed on this program do not necessarily reflect those of Portus Wealth Advisors. The topics discussed and opinions given are not intended to address the specific needs of any listener.  

Portus Wealth Advisors does not offer legal or tax advice, listeners are encouraged to discuss their financial needs with the appropriate professional regarding your individual circumstance. 

Investments described herein may be speculative and may involve a substantial risk of loss. Interests may be offered only to persons who qualify as accredited investors under applicable state and federal regulation or an eligible employee of the management company. There generally is no public market for the Interests. Prospective investors should particularly note that many factors affect performance, including changes in market conditions and interest rates, and other economic, political or financial developments. Past performance is not, and should not be construed as, indicative of future results.

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