Today, we welcome Haley Sutton, Founder of Box Babe Gift Co., to the podcast. I first met Haley when she was an intern for Packard Place a few years ago. She was regularly at Packard Place as we recorded podcasts and showed up for startup/investing events. So it was awesome to have her on the podcast to talk about her own startup and the path she has taken to get here.
The one thing Haley continued to say in our podcast I loved was how it was worth swinging for the fences. That’s the mentality that has allowed her to flourish and grow as a person and as an entrepreneur. While she has been selling goods online through Etsy and other platforms since she was 14 years old, her journey as an entrepreneur wouldn’t prepare her for the twists and turns as she launched Box Babe Gift Co. It took guts and grit to leave Element Brands, a position with health insurance benefits, in the spring of 2020 – right during the early days of the Covid19 pandemic.
Yet, her bet on herself paid off. She started working out of her apartment and quickly moved the business into her boyfriend’s new house for extra space. She quickly outgrew the house and continues to outgrow each space she moves the company into and the existing one is no different as she is already thinking she’ll have to move again by the end of 2021.
But growth hasn’t come easy. She looks to support small female business owners as they pack their boxes of gifts. But maintaining a steady supply of product creates challenges for Haley and the company. As such, Haley had to learn how to make candles from her home as a way to make sure they had plenty of supply. It was a messy learning process but just demonstrates the mindset of an entrepreneur willing to do what it takes.
Listen for the part in the podcast where we talk about Haley’s “Jeff Bezos Moment”. It’s a great Bezos story and awesome to hear Haley’s version of it too.
I hope you enjoy this one. Haley has an infectious mentality and attitude and she’s using it to build a great company – one that is still swinging for the fences.
William Bissett is the owner of and an Investment Advisor Representative of Portus Wealth Advisors, a Registered Investment Adviser. Registration does not imply a certain level of skill or training. Opinions expressed on this program do not necessarily reflect those of Portus Wealth Advisors. The topics discussed and opinions given are not intended to address the specific needs of any listener.
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